Chefs on TV, or the orgy of meaningless words. Banal and arrogant: our celebrity chefs become monsters (photos)

Chef Rubio attacks Israel. Heinz Beck takes an expert stance on the Greek crisis. Carlo Cracco cooked a wild pigeon live on TV: something illegal. Gianfranco Vissani has decided that public water is dangerous. And Alessandro Borghese, feeling like Proust, is writing his autobiography.

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Over fifty television programs, on every possible channel. Generalist and thematic, free-to-air and pay-per-view. Everywhere. Italian chefs, now it would be time to go back to calling them for what they are: cooks (with all due respect to the profession, of course), they are spreading everywhere, on TV including on the Web and in particular on social media.

ITALIAN CHEFS ON TV

Why? Here the answer is almost obvious. kitchen is one of trends Most fashionable of the moment, all trends need stars to help sell the saleable and the unsaleable, and the stars of the kitchen are the chefs, considered almost like Greek temple deities, ready to immerse themselves in the role. To truly believe in it, and not to settle for the stroke of luck of having become rich and famous thanks to a few dishes cooked with a magic touch, or some unscrupulous culinary marketing operation.

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CHEF OPINIONISTS ON TV

And here's where the problem lies. And the chefs turn into opinion makers of nothingThey feel protected by their fame (or fame?) and success, and entitled to say anything. Usually, when the topics don't concern cooking, it's pure nonsense, words freely spoken and wasted, and poor those who heard them. The latest example of this trend is Chef Rubio's outburst against Israel a few days ago, which appears to have cost him his job at RAI.

HEINZ BECK

Heinz beck, one of the giants of this culinary subculture, also began discussing the major economic crises around the world on television, and launched into his own interpretation of Greece's political and social problems. Wow, what courage.

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(Photo credit: Facebook)

GIANFRANCO VISSANI

Gianfranco Vissani, a leader of this bulimia of words in the kitchen, during a talk show on a national network, started playing the demagogue of the moment, firing buckshot against public water, the mayor's, so to speak. He began saying that it's full of chlorine (but where did he read that?), dangerous to health (a total false alarm and a gigantic fake news story), and confessed that he only cooks with mineral water. Perhaps that's why he charges for his menus, not always easy to digest, as if they were made with pure gold, and not oil and salt.

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(Photo credit: Facebook)

CARLO CRACCO

We want to talk about that nice guy Carlo CraccoHe appeared on television and cooked a wild pigeon live. This is against the law. The animal rights organization AIDAA reported him, but the Public Prosecutor's Office has decided to close the investigation. Yes, Italian chefs dressed up as trash stars feel and consider themselves—at this point we think it's true—above the law. They can do what they want, when and how they decide.

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CHEF WRITERS

And they can, with enormous ease and impudence, move from the role of opinion makers of nothing on TV and on the web to that of great writers-narrators, with books that will certainly leave a mark on the history of literature and publishing. As in the case of the complete works, a self-celebration in the form of an autobiography, written by Alessandro Borghese, another omnipresent television star. The title? "Cacio e Pepe. My Life in 50 Recipes." It's like: to confirm my fame, cash in another splash of euros, and do a full-throttle marketing, suck up this beautiful life story with two very original and creative ingredients: family and work, because for Borghese, these two realities seem to exist only. A feeling, by the way, not exactly original, considering the chef is forced to share it with a few million Italians.

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(Photo credit: GIO_LE/Shutterstock.com)

CHEF ON TELEVISION

To stop these chefs of nothingness, we don't need to appeal to the police or some charity for the rights of abuse victims, nor can we rely on those who choose to show them on television with such obsessive frequency. These people care only about ratings and advertising: so for them, anything goes.

But thanks to the common sense, And the freedom of choice, we have a formidable means to block them: change channels when they are onRecalling, on the subject of television, the most explicit judgment, pronounced by Italy's finest television critic, Aldo Grasso: "If only these chefs, who have nothing to say, stayed in the kitchen." In the kitchen, or in the pantry. As long as it's out of our sight and ears.

(The cover image features chef Carlo Cracco. Photo credit: Facebook)

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