Little Literary Pharmacy in Florence

Un book to face every mood, one by one. An alternative medicine made of poems, adventure novels, stories that can make us travel with the imagination, detective stories in which we identify with the characters' adventures, or simply tragicomic events in which we rediscover our own daily life. In the "Little Literary Pharmacy"of Elena Molini, Florence, problems are faced with special medicines: books, capable of healing the soul, sometimes even better than any medicine.

The sadness for the end of a love story, the anxiety for that difficult goal to achieve, that sense of solitude and fear that often seems impossible to chase away but that the right words can make evaporate in an instant: there is everything a literary solution. As in a real pharmacy and as a real medicine, each book is equipped with a special leaflet with all the information on the "pathologies" it treats, the various indications, the side effects (obviously positive), and even the dosage.

A truly special bookshop, the “Piccola Farmacia Letteraria”, strongly desired by Elena, carried forward in collaboration with her sister Ester and the friend Deborah, both professional psychologists, and was born from the awareness acquired after years of work in a large-scale bookshop, that it is precisely the feelings and moods that determine the reader's choices and that the task of a bookshop is also to enhance human relationships e listen to others, intercepting the worries of life.

All the books in the Piccola Farmacia Letteraria are catalogued not by their plot but by the emotions they convey, the attitudes they explore, and the existential states that the protagonist and the reader may share.

A brilliant idea which allowed Elena to get back in the game, reinventing itself and realizing the dream of having its own bookstore. And it's also a way to try to put a stop to the enormous waste of the few readers and of the many bookstores that, day after day, continue to close throughout Italy.

Not to mention that the little one library neighborhood, over time it becomes a real meeting point, a place to chat with friends, discuss, meet up, feel at home.

Even around the Little Literary Pharmacy of Florence, book after book, a wonderful community has grown that has transcended the borders of Florence and Tuscany. Many readers come from every corner of Italy to get their hands on it. literary prescriptionThe Piccola Farmacia Letteraria in Florence is also a social media sensation, where the content posted by the owners is widely followed and commented on. Its Instagram page has 124 followers, while its Facebook page has over 55.

In the meantime, there is no need to worry about it. ”

The books of the Little Literary Pharmacy cover approximately eighty states of mindThere are pills to combat indifference for unrequited love, supplements to combat low self-esteem, courage pills to combat fear, drops of joy to combat sadness, injections of enthusiasm to boost happiness, and companionship pills to combat loneliness.

In the library, there is also a display of legend in which each feeling a is associated with colorA way to allow those who, due to shyness or discretion, are unable to open up and talk about their problems, to personally choose the genre that can be most helpful to them in that particular moment.

The highly selected one is also catalog dedicated to the most small. And for those who are too far from Florence or cannot reach the bookshop, the service is also active online sale books, including the leaflet. The goal for the future is to offer readers the opportunity to obtain personalized advice online, free of charge and with no obligation to purchase.

(Land images are taken from the Facebook and Instagram pages of the Piccola Farmacia Letteraria of Florence)

A Little Literary Pharmacy in Florence: Where Books Heal Yourself

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