The kiwi paradox: we're the world's leading producers. But we eat foreign ones.

KIWI PRODUCTION IN ITALY

We could define it as the paradox of KiwiWe are the second largest producers of this fruit in the world, after China where it was born, but on our tables it is mostly the fruits of our competitorsChile, New Zealand, Greece, France, Türkiye, and Iran. The end result is that more than half of the kiwis we serve on our tables, even in desserts, they are imported. A absurd waste, and quite common for some of the best made in Italy products, as for example in the case of oranges and lemons.

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ITALIAN KIWI

Among other things, with the damage to the Italian system, the consumer, purchasing foreign products, also suffers the double insultConsidering the high transport costs, imported kiwi arrives on our table at around 4-4,5 euros per kilo: in fact the double the kiwi made in Italy. While there quality of the imported kiwi, often bruised and half rotten, is definitely lower compared to the Made in Italy product. A big difference, considering the many properties of kiwi: an excellent source of natural fiber, a number one enemy of constipation.

The question that deserves an answer is this: Why can't we defend Italian kiwis and end up rewarding our competitors? And there's more than one answer. There's a responsibility of major market playersBy purchasing a lot of products from abroad, they undercut the prices of Italian fruit. And then they buy it for pennies. Producers also have their responsibilitiesThey are unable to work as a team and are often excluded from large market volumes, also due to the shortcomings of their distribution networks.

IMPORTED KIWI

Finally, there is us consumersIt doesn't take much, and now we also have the advantage of the obligation of provenance. When we enter a supermarket, when we go to the greengrocer to do the shopping, when we see a kiwi... let's do a checkIf it's Italian, we buy it. If it's an imported product, we leave it exactly where it is. And we change suppliers.

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