Luca Ambrogio Santini, a former bookseller, sells books on his bicycle.

Luca Ambrogio Santini, from Milan, is one of the many Italian booksellers who had to close his shop, crushed by competition from Amazon and unsustainable operating costs. But he didn't give up and didn't squander the small cultural and professional heritage he'd accumulated over a lifetime with books. After closing his bookshop in Largo Mahler, in the southern part of Milan, Luca opened another, this time a traveling one. It's called BooksUnderHome, and in fact it is a cargo bike, loaded with books, with which Luca Ambrogio manages to deliver the texts to homes. 

Its commercial area is the southern outskirts of Milan, in particular neighborhoods such as Darsena, Barona and Corvetto, but BooksUnderHome It guarantees home delivery of texts, upon request, and is always present at festivals, local markets, and cultural events in Lombardy, wherever there is the opportunity to present and sell books.  

Meanwhile Luca Ambrogio Santini has become a character, very well known also to international public opinion, and the English newspaper Guardian He called him "the Don Quixote of books" for his battle in competition with the giant Amazon. And the owner of BooksUnderHome comment like this: .

Image source: Luca Ambrogio Santini/Facebook 

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