Double B Tailored Beauty, cosmetics that adapt to your skin

Sara Abbate she is a girl from Rome, protagonist of the web, where she is known as Double, from Double OVER, for the two Bs in her last name. In 2015, Sara, after buying a tube of face cream at the pharmacy, began Googling all the ingredients. As she found information and read about the nature of the compounds, she became increasingly disconcerted: all the elements present were chemical and were only harmful to the environment and her skin. Alarmed, she began to think it was necessary to bring a revolution in cosmetics, fighting against all those products that are harmful to the planet and human health. This is where her Double B-Tailored Beauty project was born (personalized beauty): an initiative for the creation of 100% Green&Vegan cosmetics, 100% Cruelty free, that is, natural, sustainable products that are not tested on animals, which do not harm the skin or the planet and which comply with all ICEA EcoBioCosmetics directives.

DOUBLE B-TAILORED BEAUTY

The project started with 20 thousand euros and doubled its turnover every year, strengthening the customer loyalty. Sara runs a blog, a shopping website, a Facebook page, and an Instagram page, where she constantly proposes new products and also comments on health, sustainability, and ethics. On her blog, Sara states that she hasn't studied medicine, but that she has spoken to several doctors and consulted various texts, drawing her own conclusions, which she constantly publishes in the media. She's a girl like many others, who from passion for nature and cosmetics, has launched an innovative and sustainable project. And above all, she's a woman who stands by her clients, offering them motivational messages on Instagram, like: "Homework for tonight: before putting on your pajamas, look in the mirror and try to tell yourself at least three kind things."

ALSO READ: Cosmetic ingredients: learn to read labels to understand what you're using. Help comes from the online biodictionary, which assigns points to all ingredients (photo).

SARA ABBATE

Sara with a big smile and so much determination, she shows herself in videos in which she clarifies topics such as: "is the sun harmful?", "cosmetic footprint", "the dark side of organic". For her, in fact, the transparency information comes before everything else. Furthermore, Sara supports the Customization In cosmetics: each customer searches for and creates the most suitable product for her on the website, as the composition of the ingredients depends on the skin type; drier skin will require a cream richer in nutrients, while oily skin will require a cream richer in nutrients. Choosing the right product also depends on the season. the right product, precisely to always obtain tailor-made items, like a tailored suit.

The hashtag of his Instagram page is #staybio: an organic approach based on a balance between skin health and the planet's well-being, all within a framework of sustainability. For this reason, Sara fights against all chemical compounds, such as silicones and petrolatum, as they are harmful to the environment, health, and even ethically unsound. Finally, Sara criticizes all cosmetics companies that prioritize profits over sustainability.

TO KNOW MORE: Certified cosmetics, a jungle of labels and stamps. How to recognize truly natural and organic products (photos)

#Stiamobio also embraces the idea of zero waste: reducing our daily waste as much as possible, thus combating unnecessary waste. Sara suggests, for example, reusing glass cream jars to grow succulents, choosing bamboo toothbrushes instead of plastic ones, and making your own toothpaste following the instructions on her blog. Sara, with her smile and genuineness, has proposed a crucial initiative in a world that needs a change of perspective: to do so, we need to start with our own routines, and cosmetics play a fundamental role in people's daily lives. By changing product habits, we can make huge strides toward a future where #stayorganic becomes everyone's hashtag.

The photos are taken from Double B-Tailored Beauty's social media profiles.

The project is competing for the 2019 edition of the Non Sprecare Award. To learn more about the competition and participate, go to here!

If you liked the project, share it on Facebook, Twitter and G+

THE PROJECTS THAT WON THE FIRST NON SPRECARE 2018

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