What can we do for sustainable fashion?

Talking about sustainable fashionIt's not just the production and marketing choices of various brands that matter. Our consumer decisions can also make a difference and foster a paradigm shift. From materials to packaging.

The materials

To promote sustainable fashion, the first choice to make concerns the materials used in clothing. Avoid items made from synthetic fabrics, which pollute, are non-biodegradable, and create problems in the waste disposal chain. space for natural materials, such as cotton, hemp, bamboo, polyester or recycled nylon.

Less waste

The second step towards sustainable fashion is to adopt a lifestyle, in the clothing field, inspired by the three Rs: recycling, reuse, repurposingThis brings two significant advantages: a significant reduction in waste and a lower consumption of natural resources, such as water. It's worth remembering that the textile industry as a whole is responsible for 10 percent of CO2 emissions.
And that we are the ones who have to make the right choice by preferring shops, both physical and online, that promote an ecological lifestyle and conscious and responsible shopping as does ANSWEAR.IT.

The repairs

Consumers can also contribute to garment repair. They can learn to repair their own, perhaps by attending sewing workshops, taking advantage of online resources such as tutorials, or contacting local tailors (thus encouraging artisanal work) for more complex repairs, thus prolonging their lifespan. This reduces the need for new purchases.

Taking care of your clothes

Clothes aren't rags. Sustainable fashion involves respecting things, any object. Hence the care with which we preserve and use our clothing, without letting it rot in closets or abandoning it in every corner of the house. Washing is also important: it shouldn't be done constantly, and it's best to choose low temperatures, which allow for longer garment life, and avoid using the dryer.

The packaging

Promoting sustainable fashion also means discouraging the use of single-use plastic packaging. Why not opt ​​for eco-friendly packaging Like reusable fabric bags (thanks also to creative recycling, involving consumers and contributing to a more environmentally friendly, circular economy) or compostable packaging? Some companies even use cardboard bags that, once emptied of the garment, can be reused for other purposes.

How to use the washing machine

Compulsive use of the washing machine can lead to a significant increase in the spread of microplasticsThere are some solutions to consider. Not all garments are machine washable (just read the labels), and you can use filters that trap microplastics and prevent their spread.