Groceries and mini-packs, but are we sure they're really worth it? Or is someone bluffing?

CONVENIENCE MINI PACKS

The trend was born and is growing exponentially in America, the home of easy and wasteful consumption. And this alone should raise suspicions. But then it's a fact that There is no major food brand that hasn't decided to focus on mini, or at least smaller, packaging for its products..

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SALES OF PRODUCTS IN MINI PACKAGES

Sales of pocket-sized Coca-Cola cans have increased by 20 percent. Algida packaged ice creams are now all available in smaller sizes.. And so on for drinks, snacks, biscuits, snacksOr for cured meat packages, which have dropped from 120 to 80 grams. Everything, explain the great experts in consumer trends, to follow the new health trend and to allow you to "indulge in a whim, even if it's not healthy", without overdoing it.

I WASTE MONEY PURCHASING PRODUCTS IN MINI PACKAGES

But what's the trick to these trade policies? There are several tricks, actually. First of all, the smaller package is an inducement to purchase, as demonstrated by the boom in single-portion meals in supermarkets, which are presented as perfect for singles, but in reality only serve to fuel consumption and then waste.

Secondly the mini size is not reflected, in proportion, in the selling price. And so the cost of the reduced-size product increases. And this is damage to the consumer.

Finally, the clever marketing operation will push people to increase consumption, even of products that are not good for their healthThe mechanism is subtle, but very clear. If I choose a mini-pack, I feel like I'm doing less harm, but my addiction to the product—think Coca-Cola—increases. And so I'll be increasingly trapped by it.

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