Sales of wine Online sales will exceed the €400 million mark in 2025. More and more consumers are choosing this distribution channel, as is now the case in all product sectors. But wine is a particularly delicate product, and therefore care must be taken to purchase it online with maximum security and through reliable platforms. And by moving well there is also the possibility of saving money and getting some good deals.
Advice
- navigate between the pages by refining the search by product type (for example red or white wine), region of origin or label. Or even historic reserves, award-winning wines, etc.. Through targeted search keys, with Google, it is possible to quickly get offers on the type of wine what you are looking for.
- Check Make sure the seller is trustworthy, and avoid purchasing from sites that don't provide clear and transparent legal information.
- Read the specifications of the individual product, They contain all the useful information needed to make your purchase much more informed. This can include the grape variety, the recommended serving temperature, or even food pairings.
- Pay attention to the price: A good offer is one thing, but a price that's significantly lower than usual is another. This is a warning sign you shouldn't ignore.
- Read the reviews, but not those published on the seller's website. Trust independent and authoritative experts.
- Don't overlook the extra costs: Shipping, delivery, packaging. Everything must be clear at the time of purchase to avoid unpleasant surprises.
- Get well informed also on the possibility (which should be foreseen) of refunding a bottle that "tastes of cork", provided it is opened shortly after the day of purchase, or a bottle broken during transport.
How to get a good price
You can find good deals online, but the trick is not to simply look for the highest discount. When it comes to wine, the balance between price, vintage, shelf life, seller reputation, and shipping costs matters.
- Compare the price of the same bottle on 3–5 wine bars onlineAlways looking for the same size and vintage. A 30% discount might be less convenient than an already low price elsewhere.
- See the price per bottle after shippingThe “6 bottles for €X” offers can only become interesting once a certain free shipping threshold is reached.
- Buy mixed or multiple cases, when you already know the wine: many shops apply progressive discounts.
- Look for less “fashionable” vintagesFor wines meant to be drunk young, a less sought-after vintage can offer excellent value without sacrificing much in the way of taste in the glass.
- Take advantage of direct sales from wineries, especially during seasonal campaigns or for limited quantities. If you know a winery well, make sure you're informed of any promotions throughout the year.
- Sign up for newsletters from the stores you're interested in, but always compare the offer: the “-40%” price is often calculated on the list price, not on the price actually practiced by the market.
- Consider the cost of shipping as an integral part of the expenseIf you have to pay 15 euros in shipping for a bottle that costs 12 euros, you're hardly getting a good deal.
- If you buy an important wine, check its provenance and storageA very low price on an older bottle may hide issues with storage, labeling, quality, or provenance.
The most reliable platforms
These are the most reliable platforms in Italy for purchasing wine online, and for each we also indicate the main features.
| Platform | Main feature | |
|---|---|---|
| Breadth of the catalog | ||
| Selection and contents | ||
| Promotions and ease of purchase | ||
| Wide international choice | ||
| Experience and physical network | ||
| Offers/promotions | ||
| Community and reviews |
Read also:
- How to recover corked wine
- How to store wine in summer so it doesn't go bad
- How to reuse spoiled wine
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