Ticket Books: In Brazil, books are transformed into subway tickets to encourage reading.

BOOKS TO READ ON THE SUBWAY –

As they increase in Italy initiatives to try to encourage reading in a country where people read less and less, a Brazilian publishing house has found a truly original way to convince subway passengers to put aside their smartphones during the journey and replace them with a book.

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TICKET BOOKS IN BRAZIL –

Ticket Books, this is the name of the series of paperback books put on sale by L&PM Editores, books that can also be used as tickets for the São Paulo metro.

HOW TICKET BOOKS WORKS –

Thanks to a special card inserted inside the cover, the books They can be used like a regular public transport pass: simply swipe the book across the display at the turnstiles to gain access to the metro station. And the card can also be topped up on the website of the metro company.

TICKET BOOKS POCKETBOOKS –

The paperback series currently includes ten titles, including "The Great Gatsby." by Francis Scott Fitzgerald, “Hamlet” by Shakespeare, “One Hundred Love Sonnets” by Pablo Neruda, a collection of Peanuts strips, “Murder on the Orient Express” by Agatha Christie and “Quintana Pocket” by Mario Quintana.

A very interesting project that has brought with it very positive results: from São Paulo the experiment will now be extended to many other cities in Brazil.

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