“Verdura Superiore”: virtual cultivation that connects producers and consumers

ADOPT A TREE FROM A DISTANCE –

Antonino Scaturro He is an agricultural entrepreneur, as well as a retired accountant and business economics professor. He is the one who launched the project in 2014. “Verdura Superiore” Farm, which consists of allowing consumers to adopt olive and orange trees grown on his small farm.

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ANTONINO SCATURRO'S "VERDURA SUPERIORE" FARM –

The company's plots of land are located between the valleys of the Verdura and Magazzolo rivers which extend into the municipality of Ribera, an area which falls under the aegis of the Arancia di Ribera DOP. The processing of plants and soil is carried out in harmony with the surrounding environment, i.e. without the use of any type of pesticide.Anyone who takes part in the project virtually participates in the cultivation process and will receive the excellent results obtained from the processing of the plants at home.

OLIVE TREES AND ORANGES GROWN FOR ADOPTION –

The goal is to keep a family agricultural tradition alive and allow the various "client-partners" to come into contact with the best excellences of the citrus and olive oil marketAll this at a price no higher than the products we eat every day.

The project responds to the needs of consumers living in metropolitan areas and with limited access to direct contact with the agricultural world, but aware that normal market channels are unable to offer a good average quality/price ratio. By joining the project, consumers will have the opportunity to receive the product directly at home at a "low" price, thanks to the mechanism that puts the consumer in close contact with the producer..

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The project is competing for the 2015 edition of the Non Sprecare Award. To learn more about the competition and participate, go to here! 

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