Toshiba: This is how the TV and PC factory now produces organic salad.

TOSHIBA SALAD –

Who would have thought it: a global electronics giant, Japan's Toshiba, is diversifying and launching into the production of organic vegetables . Starting with lettuce and spinach . It all happens in the Toshiba factory in Yokosuka, 60 kilometers from Tokyo, where a huge vegetable garden has been created inside the warehouses , exactly in the area where floppy disks were once produced.

ALSO READ: The Plant, the energy-independent vertical farm in Chicago

ORGANIC PRODUCTS GROWN IN TOSHIBA FIELDS –

The major Japanese company was hit by the energy crisis that followed the Fukushima disaster (2011) and canceled its industrial plan, which included the construction of 38 new nuclear reactors. Since then, it has been engaged in a massive diversification of its products. The group's managers studied the organic market, sensing the enormous potential in a country where, for example, approximately 10 tons of lettuce are imported each year. These consumers are targeted by organic produce grown in Toshiba's industrial warehouses, free of bacteria, pesticides, and without even the need to wash the lettuce.

TOSHIBA AND THE AGRICULTURAL SECTOR –

No fewer than three million heads will be produced in 2015, for a total of approximately 200 tons. But this is just the beginning, as Toshiba's agricultural adventure is yet to be written.

TO KNOW MORE: Arvaia, the cooperative of laid-off workers who are investing in organic farming.