In Japan, an electric car costs 6 euros.

These are small vehicles, called Kei Cars (K-Cars), ideal for urban mobility. They have already reached 35 percent of the market.

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In Japan, an electric car costs 6 euros.
In Japan the boom ofelectric car has a name and a price: they are the Kei car (K-Car), small vehicles but ideal for urban mobility, on sale at a middle-class price, and not a luxury product, 6 thousand euros.
These cars can reach a length of up to 3,40 metres and, as in the case of one of the most popular models, the MiBot, can carry up to two people (in Europe this size has made the Smart produced by Mercedes the success) and also benefit from numerous incentives (parking and insurance policies at super discounted prices).
La MyBot, designed by the Japanese company KG Motors, has an autonomy of approximately 100 kilometers, with a single charge of its battery 7,68 kW, It can be recharged from any household socket in just 5 hours, and its top speed is 60 kilometers per hour.
The success is such that Kai-Cars have now reached a percentage of 35 percent of the Japanese market, confirming the fact that drivers, in order to finally orient themselves towards electric vehicles, a technology that is certainly sustainable, need prices that are similar to those of mass market products, and not luxury cars, as is still the case in Europe and in particular in Italy (where the electric cars The best-selling models, not surprisingly, are the 50 euro Teslas).
In general, in Japan, as in China, electric cars are on the market at very affordable prices, and the best-selling model in 2025 was the Nissan Sakura, which starts at a price of around 12.000 euros.
In Japan, the electric car costs 6 thousand euros.
In Europe and in particular in Italy, electric cars are not taking off And it certainly doesn't change urban mobility in a sustainable way, but rather only creates new fractures and discrimination among drivers. This is the result of the unscrupulous and shortsighted way in which European car manufacturers have tried to ride the electric car trend. They have pocketed a flood of incentives, deluding themselves that they can overcome the automotive market crisis with the enormous profits tied to sales of electric cars presented as a symbol of (false) sustainability and sold as a luxury and super-luxury item, with very high profits but volumes significantly lower than expected and completely flawed calculations. The result has been disaster: the electric car hasn't taken off and never will as long as it remains a product to be green consumer, rich or wealthy.
Stories, characters and tales of this gigantic scam carried out in the name of (false) sustainability can be found in this book.
The Shattered Myth cover jpg1

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