Tourism, Italy's biggest waste. Visitor attendance and spending are decreasing.

Tourists are staying and spending less and less in Italy, especially due to the crumbling transportation network and the poor quality of two- and three-star hotels. And 71,5 percent of them go to the Center-North, ignoring the South.

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How to relaunch tourism in Italy 4

HOW TO REVIVAL TOURISM IN ITALY –

Il it is one of the biggest wastes in our country. With what we have, in terms of natural beauty and artistic heritage, we should be first in the world in this sector.And have a growing wealth that comes from the driving force of the presence of foreigners.

instead we do nothing but take steps backwardsIn 2005, just ten years ago, we were the number one country in the world in the Country Brand Index, now we are at number eighteen. Average visitor spending in 2015 fell by 35 percent compared to 2001, and average days spent fell from 4,1 to 3,6 in the same period.. What does it mean? Simple: i tourists they stay and spend less and less in Italy.

ALSO READ: Silence, please. This is how Finland promotes tourism.

THE CAUSES OF TOURIST DISSATISFACTION –

Among the dissatisfactions there are the transport network, often inefficient and very expensive, and hospitality in two-three star hotels which in many cases are real hovels, while now quality tourism can also be seen in the lower hotel categories.

WHY IT IS IMPORTANT TO REVIVAL OF TOURISM IN SOUTHERN ITALY –

The other really surprising fact is that 71,5 percent of tourism in Italy is concentrated in Lombardy, Veneto, Lazio, Tuscany and Trentino-Alto Adige. For goodness sake, wonderful regions: but where is the South? Ignored by tourists, compared to its potential. As a result, our tourism brings us 76 billion dollars, compared to 488 billion in the United States and 130 billion in Germany.. Really crumbs.

TO KNOW MORE: The Riace Bronzes: The Complete Story of a Massive Waste. For Italy

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