Silence, please: this is how Finland promotes tourism. And it reminds us of the health risks of excessive noise.

A campaign by the Finnish Ministry of Tourism inspired by the pleasure of enjoying places in silence. Three thousand heart attack deaths a year in Europe are caused by excessive noise.

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Finland's value of silence, tourism advertising campaign, Visit Finland Ministry 1

THE VALUE OF SILENCE IN FINLAND –

During the Easter holidays, it's worth reflecting on the importance of silence, a precious commodity we give up when we live surrounded by noise. And let's reflect on this starting from how the lack of noise can even be a tourist attraction, to make some holidays Special.

Silence, please. With this simple slogan, the Finnish Ministry of Tourism launched an advertising campaign to revamp the country's image and encourage tourists to visit. The results were astonishing, as can be seen on the website. www.visitfinland.com Silence has thus become one of the strengths of the tourism economy in Finland..

ALSO READ: The importance of silence, unnecessary noises ruin your hearing and especially your head

THE RISKS OF EXCESSIVE NOISE –

But it is the Finns themselves, through a series of scientific studies, who remind us that the advantages of silence They are comprehensive, and not just about better appreciating the beauty and authenticity of places. First and foremost, there is a health benefit that we risk wasting with excessive noise. The World Health Organization (WHO) has quantified the damage to the health of European citizens caused by excessive noise, especially in cities. The results are impressive. The 340 million inhabitants of Western Europe they lose a million years of healthy life every year due to noise. Not only that. Useless noise is at the root of three thousand deaths for heart disease.

THE IMPORTANCE OF SILENCE –

On the contrary, silence is an ideal tool for resting the brain, which often suffers from fatigue-related disorders. Thanks to silence, therefore, the brain Regain strength and energy, while remaining active and continuing to gather and process information. Finally, don't forget the Anglo-Saxon etymology of the word. noise, Noise. It comes from the Latin nausea, and describes the discomfort people experience when silence is constantly violated. We can therefore apply the Finnish slogan to our daily lives: Please be quiet.

TO KNOW MORE: Noise pollution: when noise affects the quality of life

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