Famila Supermarkets: Where Biodegradable Grocery Bags Cost the Same as Mineral Water (VIDEO)

Famila is a network of over 200 supermarkets, present in almost all Italian regions, which for the Its marketing focuses heavily on the combination of Family & Sustainability.

It promises consumers' families "plenty of ideas" on the shelves (read: products to buy) and to "feel like family" (read: good treatment with prices). As for sustainability, the group's website even has a section, How I eat, entirely dedicated to the teachings (stamped by the Catholic University of the Sacred Heart) “for a healthy and sustainable lifestyle”.

What can I say? Congratulations.

It's a shame, however, that Famila's shareholders and managers have also thought it wise to interpret it as a lever to raise cash, revenues, profits (all legitimate things), at rather unsustainable prices (which is at least jarring and out of place). Like the biodegradable bags, compostable, recyclable (the business card of these products is always very long...) that the consumer takes at the checkout to slip in a few purchases.

From the receipt (we publish the photo) it turns out that this magic envelope green by definition it costs a whopping 0,20 cents, almost as much as a bottle of mineral water (in plastic) which costs 0,26 cents on the shelf.

We can consider this price in the name of sustainability "Special attention to families," according to Famila's beloved slogan? Or rather, a mini-sting from a product catalog of (false) sustainability?

From electric cars to bamboo toothbrushes. From green-labeled clothes to natural cosmetics. From super-smart appliances to scooters. From (supposedly) organic products to artificial meat. The catalog of luxury products disguised as fake sustainability is truly extensive, and with plenty of hammer blows to the fingers of ordinary consumers, as you can read. in the stories of this book.

Read also: 

• Brunello Cucinelli's €5 glasses
• San Benedetto Water Invented a Fake Zero-Empty Mineral Water
• Rocchetta Water: Is the commercial featuring Hunziker misleading consumers?